nViso enhances the speed and quality of market research by precisely gauging emotional response levels of consumers to marketing stimuli in real time. It achieves this by using proprietary 3D Facial Imaging artificial intelligence technology to capture and analyze facial micro-expressions in a robust and repeatable way that can be integrated into existing research frameworks. The data processed by nViso is wide-ranging and has the ability to deliver insights to fuel new-product development, marketing improvement or service innovations.
Conventional research techniques are restricted by respondents' recall and difficulty in describing subtle, unconscious emotional states. This difficulty has generated increased interest in neuroscience-influenced methods. However many methods like fMRI, EEG, and GSR are costly, intrusive, and difficult to apply across diverse populations or integrate with existing methods.
In combination with the right mix of quantitative and/or qualitative research techniques, 3D Facial Imaging is a precise and scalable technology for capturing and interpreting emotions as they are occur. Firmly science-based, it can be integrated into existing research frameworks increasing their power. This offers potential for insights into a wide variety of issues, from emotional response to advertising's creative development to on-shelf brand choice. 3D Facial Imaging will enhance a full range of applications including :
Emotion Video Analytics seamlessly integrates into multiple data collection channels and research methods. It is designed to be completely passive and agnostic to communication theories. By doing so, we help our clients and partners transform Emotion Video Analytics into true competitive advantage in a way that's smarter, faster, and more cost-effective than any other approach to measuring emotions – online or offline. The solution spans data collection and processing, reporting and analytics, and vizualization of insights including a range of deliverables.
Emotion Video Analytics is available across three geographic regions including North America, Europe, and Asia-Pacific using both IBM SmartCloud Enterprise and IBM System x Servers for onsite installations.
The IBM SmartCloud is built on the skills, experience and best practices gained from years of managing and operating security-rich data centers for enterprises and public institutions around the world. It is designed to deliver the highest quality, reliability and security possible on a shared infrastructure accessible from the Internet.
The IBM System x is a family of Intel® processor-based servers, designed to deliver exceptional availability, simplified manageability, outstanding performance and revolutionary scalability for next-generation video processing and analytics applications.
For more information concerning deployment options of nViso solutions using IBM Products and Services please consult the IBM Global Solutions Directory - Emotion Video Analytics Solution.