nViso is able to measure the emotional response to your brand and the marketing activity that surrounds it in real time. This is accomplished by nViso's proprietary 3D Facial Imaging artificial intelligence technology that automates the recognition of facial micro-expressions exhibited by consumers while experiencing your brand. Using only simple webcams found in ordinary smart phones and computers, consumer engagement to brand experiences can be precisely quantified in natural environments, distilling the essence of those experiences with full global reach.
3D Facial Imaging revolutionizes the branding process by providing insights that allow companies to develop more relevant and engaging brand experiences through scientifically quantifying emotional aspects of consumer engagement. The resulting metrics enable greater budget accountability and more effective information-based marketing decisions.
By precisely tracking and analyzing levels of customer emotional engagement, marketers gain the ability to :
Emotion Video Analytics is available across three geographic regions including North America, Europe, and Asia-Pacific using both IBM SmartCloud Enterprise and IBM System x Servers for onsite installations.
The IBM SmartCloud is built on the skills, experience and best practices gained from years of managing and operating security-rich data centers for enterprises and public institutions around the world. It is designed to deliver the highest quality, reliability and security possible on a shared infrastructure accessible from the Internet.
The IBM System x is a family of Intel® processor-based servers, designed to deliver exceptional availability, simplified manageability, outstanding performance and revolutionary scalability for next-generation video processing and analytics applications.
For more information concerning deployment options of nViso solutions using IBM Products and Services please consult the IBM Global Solutions Directory - Emotion Video Analytics Solution.