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nViso Headquarters

nViso SA

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Events

Las Vegas, USA / 28th February, 2013

IBM Partner World Leader Conference 2013

nViso was named a winner of a 2013 IBM Beacon Award for Smarter Computing: SmartCloud - Cloud Application Provider. This honor is awarded each year in recognition of a select number of IBM Business Partners who have delivered not only innovative solutions but have set the standards for business excellence, ingenuity, and creation of an exceptional client experience.

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Seoul, South Korea / 9 - 11th October, 2012

World Knowledge Forum 2012

What Brain Science Tell us about Marketing. The rapid expansion of the Asian consumer market has prompted global multinationals to concentrate their efforts on building brands that have both local and global appeal. In a region characterized by considerable cross-cultural differences, the need for accurate Asian market research has become a priority. But in today's world with an estimated 80% of all new product introductions failing within a year or less, how can Asia buck the trend? In this session, you will hear how to exploit the growth in neuroscience technologies that capture consumers’ unconscious responses about brands, products and marketing communications in order to predict their purchasing behaviour with much greater accuracy than traditional market research techniques that rely solely on explicit responses. You will learn how the latest in consumer-neuroscience techniques are now being used by some of the world's most forward thinking companies in order to gain competitive advantage in the increasingly globalized marketplace. The session will highlight some of the key neuroscience techniques now being used to highlight the genetic/cultural differences in consumer perception and preferences with different markets both within Asia and elsewhere.

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Vevey, Switzerland / 26 June, 2012

ESOMAR Local Gathering

ESOMAR is pleased to invite you to our ‘Best of’ Switzerland event in Vevey, hosted by Peter Mohn, ESOMAR Representative Switzerland. The event starts at 10.30 AM at the Théâtre de Poche de la Grenette and will end with lunch on a sailboat cruise around the lake.

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Lausanne, Switzerland / 12 June, 2012

IBM Innovation Day

Technology Day is IBM's key annual customer conference. This year we are bringing it forward to June 12th, mark this date! Keynotes, technical sessions, networking - with the backdrop of Smarter computing, Smarter business and Big data.

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Amsterdam, Holland / 11 June, 2012

ESOMAR Emerging Techniques One-Day Seminar Passive Methods in Market Research Extending Consumer Understanding

The object of this seminar is to understand where passive methods are going and how you can stay ahead of the game in this evolving area of research. This seminar provides a deep investigation of works in progress, developments and applications of passive methods. It will explore the up-and-coming technologies that will help researchers be the “fly on the wall” to interpret and forecast consumer wants and desires. It will also look at the ethics of these types of methods and provide debate on how far technological developments can and should be used.

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Shanghai, China / 15-17 April, 2012

ESOMAR Asia Pacific 2012

Facial expressions are a strong visual method to convey emotions. 3D Facial Imaging directly records human emotions from facial expressions to better measure consumer response to marketing stimuli (e.g. advertising, packaging, retail displays). This presentation shows how an automated, artificial intelligence based system of facial imaging can be integrated into an online panel in a manner complementing traditional survey based approaches. This produces new insight on both how people answer conventional questions and how to exploit more efficient ways of gathering accurate responses to complex marketing questions.

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Miami, USA / October 26 - 28, 2011

ESOMAR 3D Digital Dimensions

Neuroscience and facial coding techniques are "hot topics" in our industry. Often, however, they are positioned as replacing “outmoded” survey techniques. This presentation argues that the task of 'brain researchers' is in fact to adapt their methods to better integrate with surveys. Via case studies and demonstrations of new software system, automated Facial Imaging, we show the possibilities of such integration. This approach provides scalable access to direct measurement of emotional response and, for online research, has the potential to confront two key issues - declining response rates, and inaccurate or 'professional' response. This enables us to reinvent our approach to measuring emotional impacts on brands and advertising, and in the process reinvigorate clients' faith in online surveys.

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Xi'an, China / October 10 - 12, 2011

APRC CMRA Conference

A joint presentation, "The Face of Our Consumer" , by nViso S.A. and SSI Inc will be presented at the The Third APRC and the Seventh CMRA Conference on 11th October 2011 in Xi’an China. Based on work jointly carried out by nViso and SSI in China, the presentation covers the application of Facial Imaging to online surveys, and how this can be used to obtain a more accurate and robust understanding of emotional response among consumers in China's complex and fast-changing marketplace.

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Lucern, Switzerland / September 20, 2011

Link Institute

Advertising only works if it triggers emotions. Emotions mean attention, impulse buying and brand loyalty. So far, the direct and immediate measurement of emotions could only be attempted to be measured with elaborate instrumental methods in the laboratory settings, for example, with fMRI or EEG devices. Using LINK EmotiCam emotional reactions, for the first time, are measured directly and non-verbal in the context of broad, representative online surveys. In collaboration with nViso, LINK has implemented a system that detects viewer's emotions in his face using a simple webcam. The measure avoids having to use "classic" scaled questions and the classic problem of distortion from rationalization and linguistic cognition. EmotiCam measures all the important emotions of a second by second TV spots, and can be used in many application fields as well, the new method is demonstrated via a live demonstration and case studies.

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Sydney, Australia / September 7 - 9, 2011

AMSRS Annual Conference 2011

ESOMAR sponsored Best Presentation Award - Conventional research techniques are restricted by respondents' recall and difficulty in describing subtle, unconscious emotional states. This has increased interest in neuroscience-influenced methods. Many methods (e.g. fMRI, EEG) are high cost, intrusive, and difficult to apply across diverse populations or integrate with existing methods. Methodologies like Facial Imaging, while firmly science-based, can be integrated into existing research frameworks increasing their power. This offers potential for insights into near-term issues, such as emotional response to advertising's creative development and pre-testing, on-shelf brand choice, and so forth. Furthermore, it will also help to create more accurate, consistent measures of emotive response – metrics that can be applied strategically, across brands and categories. This presentation covers recent marketing and advertising case study examples of ground-breaking work undertaken by nViso, the Swiss-based technology company, which has pioneered Facial Imaging.

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Auckland, New Zealand / September 2, 2011

NZMRS Annual Conference 2011

Facial expressions are one of the strongest visual methods to convey emotions and one of the most powerful means used by human beings to relate to each other. nViso 3D Facial Imaging passively records human emotions from facial expressions. It can be applied to better measure consumer response to marketing stimuli (e.g. advertising, packaging, retail displays) and is a robust, repeatable method. This presentation shows, via a case study, how an automated, artificial intelligence based system of facial imaging can be used to directly record emotive reaction to TV ads, and how this might improve the outputs we provide to advertisers and ad agencies.Specifically we report on a pilot study that Gordon & McCallum and Saatchi & Saatchi conducted using the nViso software in which we looked at 6 New Zealand bank ads in order to produce a category overview of emotional response to bank advertising.

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Amsterdam, Holland / June 8, 2011

ESOMAR Neuroscience Workshop

What are the tools that neuroscience has to offer the research industry? How do they work? What do they look like? Get a taste of the latest market research tools coming from neuroscience and biometric understanding. Tools being demonstrated include:

  • Facial Imaging (demonstrated by nViso)
  • Eye tracking
  • Biometric monitoring
  • EEG
  • Steady State Topography “brain imaging”
  • Facial Coding
  • EVENT DETAILS PRESS RELEASE HIGHLIGHTS

    Hannover, Germany / April 4 - 8, 2011

    Hannover Messe 2011

    Researchers of the National Centre of Competence in Research (NCCR) "IM2 - Interactive multimodal information management" have developed a software that automatically captures and analyses eye movements. This opens up new avenues for market research. The researchers are currently presenting the new software in Hannover at the world's largest trade fair.

    EVENT DETAILS PRESS RELEASE IM2

    Geneva, Switzerland / February 2 - 4, 2011

    Lift 2011

    Alp ICT hosted their third venture night during Lift11. Following the successful 2008 and 2010 experiences that saw eight startups present in front of the audience, more startups were given the chance to accelerate their development by presenting their ideas, products and services to the Lift community.

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